Free White Papers

A Better Way to Sort, Prioritize and Choose

(15-Minute Video)
Do you use a spreadsheet to prioritize or segment projects, customers, personnel, strategies, or anything else? There’s a better way. Watch this fascinating video on an innovative idea.

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A Magic Metric Which Can Make You Millions

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A Magic Metric Which Can Make You Millions

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(50-Minute Video Course)
Is there really one measurement you can install in your company to uncover large opportunities and get all the troops pulling in one direction? Yes.

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The Curse of Knowledge

As discussed in The Executive’s Guide to Consultants, the curse of knowledge could be preventing you from hiring the right consultant. Check out this brief overview of the problem and the suggested solutions.

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Tired of Slugging it Out For Market Share?

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Tired of Slugging it Out For Market Share?

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Are you increasing spending and lowering prices just to stay even with competition?  You can supercharge your sales and profit growth by successfully pursuing big “digs” (new distribution channels, industries, geographies, solutions).

This report explains the Big Digs strategy and how to use it to capture profitable new markets.

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Creating Smarter Organizations

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Creating Smarter Organizations

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Our society is dumbing down. It’s pandemic. And its effect on your bottom line should have you staying up at night. A lack of critical thinking skills results in product recalls, bumbled sourcing decisions, new product failures in the marketplace, plant implementations gone awry and the general torpedoing of sound strategies by flawed execution. 

This white paper explores the benefits of creating a smarter organization and how to make that happen.

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Experiential Selling

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Experiential Selling

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Your sales would skyrocket if more prospects truly understood the benefits you offer. But somewhere between what you know is best and what those prospects choose to do is a breakdown. Which means you are leaving a lot of money on the table.
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Consumer Products SKU Rationalization

The average food retailer stocking 45,000 SKUs in thousands of categories, and other retail channels are similarly glutted with items, a state of affairs exacerbated by the approximately 10,000 new items introduced at retail every year.

This whitepaper outlines a best-practice approach to SKU rationalization.

Email: david@ascendantconsortium.com
P.O. Box 341, Ridgefield, CT 06877